by Nicolas Rider from Retail World April 2022, page 38 – 40.
Tips, tricks, and advice for when choosing store equipment and technology to maximise a food-to-go offering.
“A few years ago, the choices were instant coffee, dry sandwiches, and a pie warmer,” he said. “But now people expect, and are getting, barista-quality coffee and piping hot meals.”
Meris Food Equipment General Manager Michael Brick says food to go is one of the fastest growing categories, offering great margin and allowing for stores to build brand and point of difference.
“Customers are spending more and more of their disposable income on ready-to-eat and [are] looking for convenience,” he said, “so stores need to have an offer in this space to ensure they’re relevant and keeping up with competition.
“Food that’s eaten now means that customers will be hungry again tomorrow and looking for another purchase. [It’s] a great [way] to increase frequency of visit and size transaction.”
With this offering, though, come the challenges of limited space and resources, keeping product fresh and appealing, sustainability, and overall convenience. This is where selecting the right commercial cooking equipment and technology can come into play.
Learn more about Meris Food Equipment and the growing opportunities in ready-to-eat / food for now / food to go in retail and book your consultation with us now through 1800 265 771 or meris.com.au
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