Consumers are increasingly more aware of highly processed foods and will prefer “real” over artificial, especially when it comes to low- and no-calorie sweeteners.
Whole Foods predicts dates will win the race as a favorite natural sweetener in 2023. Whether date syrup, date paste or dehydrated dates, the fruit will be increasingly used to sweeten beverages, energy bars, breakfast cereals, ketchup, salad dressings and more.
Instead of low-calorie spreads, real butter will continue its momentum, especially premium grass-fed butters.
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