Grocery retailing levels up for Ritchies Dromana
Ritchies Dromana has had an upmarket makeover, with the local supermarket being the first of a new grocery retailing concept for the Ritchies brand, and includes artisan bread, hand-rolled sushi, dry-aged beef, specialist cheeses and a huge take-home (reheat and eat) and hot food offer including roast meats, fried chicken, seafood and baked potatoes.
Much of the produce and products are sourced locally or produced on site, including freshly squeezed juice, freshly ground peanut butter and even fresh popped popcorn.
The store has been completely re-designed and refurbished to accommodate the new gourmet offer. Visiting chefs have also been employed to conduct live cooking demonstrations to add some extra theatre and ambience to the store.
The new format is paying dividends too, with sales up 50 percent on the same time last year. Meris supplied the commercial food equipment for this new concept, including Perfect Fryers in the Deli and Sushi Bar and a King Edward Potato oven.
















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