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hot food options served from a hot food display

How to Successfully Sell Hot Food Without a Kitchen

27 May 2025

Imagine being able to offer authentic pizzas, fried chicken and chips from your convenience store or supermarket without the need for a full kitchen.

Innovative cooking solutions are revolutionising how hot food is served in kiosks and retail spaces. Whether you’re running a petrol station looking to expand food offerings, a grocery store with limited countertop space, or a venue catering to hungry crowds, these strategies will help you deliver hot food efficiently and profitably.

1. Leverage Compact Cooking Equipment for On-Demand Service

Modern equipment like the Perfect Fry is designed to cook a wide variety of food offerings with limited countertop space. This compact cooking equipment only needs 500mm of bench space and it requires no hood or extraction, making it ideal for businesses that lack a kitchen setup or have limited space.

Additionally, small, plug-and-play cooking equipment, such as hot plates, potato ovens and sandwich makers, are excellent alternatives for preparing hot meals in limited spaces. These pieces of equipment are energy-efficient, easy to use and allow for flexible cooking environments.

2. Introduce Made-to-Order Hot Food Options

Businesses can offer made-to-order waffles, hot dogs, or pizzas to increase their basket value. Allowing customers to choose toppings—from maple syrup and berries to bacon or cheese—transforms a simple item into a customised meal.

Commercial waffle irons are particularly useful for breakfast and dessert menus. These user-friendly machines heat up quickly, require minimal prep, and can produce sweet or savoury waffle variations depending on the batter and toppings.

Compact, countertop pizza ovens cook evenly, making them ideal for operations that need to produce consistent results without a full kitchen.

On the other hand, hot dog steamers are incredibly user-friendly and multipurpose options. These compact units can both cook and hold hot dogs, as well as store hot dog buns. Even better, they can be used for assisted serve or self-serve. There are also hot dog rollers, which ensure that hot dogs are perfectly cooked and easily accessible to customers.

3. Use Hot Food Display Cabinets for Consistent Quality

The ability to keep hot food at the right temperature without overcooking it is crucial. Hot food display or hot holding cabinets, such as the Flexeserve Hub, ensure that food remains at a safe, optimal temperature for extended periods. This equipment allows businesses to prepare food in advance while maintaining its freshness.

Beyond simply maintaining food temperature, a hot food display enhances food presentation in several ways. The heat within the case acts as a subtle spotlight, enhancing the natural colours and textures of the dishes. This controlled environment prevents food from appearing dull or lifeless.

Moreover, the tiered or multi-level design of the Flexeserve hot food display cases allows for strategic arrangement, creating a visually dynamic tableau. Your team can artfully arrange contrasting colours and textures, showcasing the diversity of your offerings and drawing the customer’s eye.

By keeping food consistently warm, the hot food display also prevents condensation from forming on the glass, maintaining a clear and enticing view. Making it easier for customers to see what’s available and choose what they want.

4. Optimise Limited Space With Pre-Cooked and Ready-to-Serve Foods

Pre-cooked foods that require minimal handling offer a seamless way to serve hot meals. Food is prepared off-site, delivered and then heated on-demand using specialised equipment. For businesses, this means fewer safety concerns and a quicker turnaround time.

5. Shift From Normal Snacks

By positioning your business as a reliable, quick-service provider of hot meals, you can increase foot traffic and sales without the need for a traditional kitchen setup.

Cross-promotions and meal bundling strategies can further enhance sales. For example, offering a coffee and a hot breakfast roll as a discounted combo. Additionally, loyalty programmes can encourage repeat visits by rewarding frequent customers with free or discounted meals.

Turn Challenges Into Opportunities

A traditional kitchen is not a prerequisite for serving high-quality food to go. By leveraging innovative cooking equipment like hot food display from Meris, adopting proven food-holding techniques, and optimising space, businesses can successfully meet the demands of busy Australian consumers.

For more information on our products and how they can transform your food offerings, contact Meris today at 1800 265 771 or email [email protected].

About The Author

Michael Brick is a Partner & General Manager at Meris Food Equipment. For over 20 years he has helped food-to-go businesses boost sales and profitability by introducing innovative food concepts. His passion lies in creating a holistic solution, focusing not just on the right equipment (like Perfect Fryers or Flexeserve displays) but also on perfecting the menu, packaging, and in-store processes for increased sales, basket value, and food traffic.

What Our Clients Say

We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature

“The benefits of the Flexeserve are as promised. We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature, preserving its freshness and increasing the variety of food items we offer, meeting peak mealtimes throughout the day.”

– Clinton & Tanya Loftus, IGA Busselton

We went from $600 to now $5,000 in food a week!

“If you’re not in hot food now, you are 5 years behind. Just go for it and dip your toe in, remember you don’t have to do everything all at once.

We went from $600 to now $5,000 in food a week!”

– John Blazely, Store Owner & Operator, Shell Service Station, Colac

We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature

“The benefits of the Flexeserve are as promised. We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature, preserving its freshness and increasing the variety of food items we offer, meeting peak mealtimes throughout the day.”

– Clinton & Tanya Loftus, IGA Busselton

Country Grocers & Liquor Ballan

Sales increased by a staggering 41%. With year-on-year sales up by 81%

Sales increased by a staggering 41%. With year-on-year sales up by 81%

“The results were almost immediate. Within 2 months, sales were up by 37%. In just six months, sales increased by a staggering 41%. With year-on-year sales up by 81%”.

– Ashlee Plucke, Store Manager, Country Grocers & Liquor Ballan

FoodWorks

“When we were looking to purchase a heated merchandiser for our chickens and hot food, we got a quote on the Flexeserve from Meris as well as an alternate unit from another supplier. The Flexeserve® was more expensive, so we went with the other unit. From day one of installing the other unit we had a myriad of issues.

After three months of this and an inability for anyone to be able to fix it, we re-approached Meris about the Flexeserve® unit, and they helped us out. The Flexeserve has done all the things they told us it would, and we have not had an issue. Clearly, you get what you pay for, and the Flexeserve® is worth it”

Shane Cantania - FoodWorks
Country Grocers & Liquor Ballan

“Our previous hot food display was too hot to touch and was melting the food packaging. The harsh heat was drying the food out, which was limiting shelf life and leading to more food wastage.

With Flexeserve, the results were almost immediate. Within 2 months, sales were up by 37%. In just six months, sales increased by a staggering 41%. With year-on-year sales up by 81%. ”

Ashlee Plucke, Store Manager - Country Grocers & Liquor Ballan

“The FlashGrill is so good.

Always such an even cook. Never have to worry about re-heating, it’s always at temp.

Super easy to clean and nothing ever sticks.

We cover the plate with 30 frozen burgers, cook them, then add another 30 straight away with no change in cooking time between the first lot and the second and get the same great result. It’s really impressive”

Katrina Sanderson, Food Operations Manager - Bowser Bean and Vantage Fuels

It enhances flavours by cooking at low temperatures.

“FlashGRILL completes any food. It enhances flavours by cooking at low temperatures. It can perfectly caramelise and grill the products. It is great for white meat and fish. It is very satisfying to cook different kinds of meats and ensuring clients can fully perceive the differences in tastes due to the specific flavour of each product being preserved.”

Chef Francesco di Maria, - LA FIORENTINA Ristorante-Pasticceria Roma - Italy

“Since I have had the possibility to cook at lower temperatures, meat does not stiffen or burn. It remains evenly cooked and intact, and enhances flavour. Thanks to FlashGRILL, which keeps the temperature even on the full cooking surface, I managed to optimise cooking in my work kitchen. I also use the CLOCHE every day. Thanks to it, I obtain great results with meat and fish, like tuna. I am extremely satisfied.”

Chef Diego Asara, - GINGER SAPORI E SALUTE Roma - RM
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