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How to Increase Food Sales During the Winter Months

04 April 2024

Looking for ways to increase food sales during the winter months?

As the weather cools, customers can opt for the comforts of their couch. Adding delicious, winter warming, comfort foods to your menu is a great way to generate interest, increase foot traffic and encourage sales. Here are our top tips on captialising on sales this upcoming season.

Focus on Comfort Foods
During the colder months, consumers gravitate towards hearty comfort foods. Foods much as waffles, crepes, pizza, toasties, Dutch pancakes, and jaffles are nostalgic and comforting, plus they are cost effective to make and deliver high margins, making them a winner all-round.

The equipment required is compact and affordable, making it accessible for most businesses. You don’t need a large space or to radically change your infrastructure to start offering these menu items.
Have health conscious customers? Jacket potatoes are making a huge comeback, (now viral on Tik Tok) ,and are both comforting and nutritious.

Reduce your Food Bill and Wastage
When adding more menu items, cost and wastage can be a concern. The great thing about foods such as jaffles is they are incredibly versatile.

With just a few ingredients, you can create a variety of menu items and flavours. Our Development Chef can assist you with developing a clever menu to make the most of your food shop, and to offer variety whilst keeping wastage to a minimum.


Lean on Food Suppliers
You don’t need to prepare everything yourself. Food suppliers such as PFD and Bidfoods offer an ever growing range of frozen and pre-prepared foods to make food prep just that bit easier. One of our current favourites for winter are the apple pie bites from Golden Fan. These are a great one for anyone who has a Perfect Fry automated deep fryer and looking to add a wintery sweet dish to their menu.

Quick Service
Whether you are offering food from a food truck, a cafe, service station or pub, customers want service to be quick. When adding new menu items, service times can reduce. What you need is high performing equipment that is easy to use, and will keep productivity up.

Meris extensive range of waffle irons, crepe machines, jaffle makers, potato ovens, and sandwich presses are not only reliable, they have been designed for operators with minimal hospitality experience. Check out our pizza ovens that cook delicious and authentic pizza in less than 90 seconds!

Choose Commercial
It can be tempting to purchase a domestic waffle maker or sandwich press, but they come with issues. Inconsistent cooking results, slow heat up times, and regular breakdowns are a common occurrence as they are not designed to meet the demands of commercial use. While the initial outlay may be more, commercial equipment offers the reliability, consistent results and performance required to keep up with customer expectations.

Buy in Season
A menu featuring seasonal ingredients will boost product quality and reduce costs. More and more customers are interested in sustainability and supporting local growers. Showcasing local and in-season produce in your winter menu can help draw a crowd. This seasons apples, pears, quince, rhubarb, citrus and root vegetables all pair exceptionally well with a winter warming menu.

Our team is here to help! From equipment solutions to menu development, we can help you create a highly profitable winter menu your customers will love. 

For more information on how to increase your food sales this winter, contact Meris today on 1800 265 771 or via our contact form.

 

 

What our clients say

“The FlashGrill is so good. Always such an even cook. Never have to worry about re-heating, it’s always at temp. Super easy to clean and nothing ever sticks. We cover the plate with 30 frozen burgers, cook them, then add another 30 straight away with no change in cooking time between the first lot and the second and get the same great result. It’s really impressive” Katrina Sanderson, Food Operations Manager - Bowser Bean and Vantage Fuels

It enhances flavours by cooking at low temperatures.

"FlashGRILL completes any food. It enhances flavours by cooking at low temperatures. It can perfectly caramelise and grill the products. It is great for white meat and fish. It is very satisfying to cook different kinds of meats and ensuring clients can fully perceive the differences in tastes due to the specific flavour of each product being preserved."Chef Francesco di Maria, - LA FIORENTINA Ristorante-Pasticceria Roma - Italy
“Since I have had the possibility to cook at lower temperatures, meat does not stiffen or burn. It remains evenly cooked and intact, and enhances flavour. Thanks to FlashGRILL, which keeps the temperature even on the full cooking surface, I managed to optimise cooking in my work kitchen. I also use the CLOCHE every day. Thanks to it, I obtain great results with meat and fish, like tuna. I am extremely satisfied.”Chef Diego Asara, - GINGER SAPORI E SALUTE Roma - RM
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Operational costs down, profits up with Perfect Fry...

...Since installing the Perfect Fry, we’re saving $4,500 per week in labour costs by not having the kitchen open for as many hours.Craig Mitchell, Bar Manager - Buckingham Arms Hotel, Adelaide

Perfect fit for our stores - counter top and no smells...

Hot Chips are a universal product that appeal to multiple market segments in all seasons. The Perfect Fryer is perfect for the Wendy’s environment as it has a very small footprint and is able to be used in kiosks due to its in-built filtration system.” “We are looking forward to continued growth and development of the Wendy’s brand with an enhanced food offer”Wendies

Perfect Fryer go great and produce a consistently high quality product...

...We have expanded the range to offer three Perfect Fryers, two are used for chips and the third for other deep fried product.IGA

Five weeks in we are seeing daily food sales growth and are confident we are going to achieve our sales targets...

...The cooking equipment we selected is all automated for a consistent result every time and is safe and simple to use. It has provided us with the opportunity to introduce a diverse range of new food that is proving popular with our customers.Eddy - BP

Delivering a high standard of menu items across all our stores and locations...

...We were impressed with the quality of food the perfect fry producs, right from the trial cooking our chefs did, additionally, all staff members cooking will now be able to produce those results consistently.Mr Marshall - Degani
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The Perfect Fry is competitively priced and has really helped us to grow our food-based revenue...

...We use the Perfect Fry instead of a kitchen for the last 15 years. The machines are incredibly easy for any staff member to use, our roster of up to 26 bar staff utilise the machines on a daily basis. I highly recommend the Perfect Fry.Yohan Karunatileke, Venue Manager - The Welcome Stranger Hotel in Melbourne CBD
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