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How To Create A New Revenue Stream For Your Venue

09 January 2025

The summer months are here. With more people venturing out there’s no better time to boost your venue’s sales. How can you achieve this? By expanding your food offering, even when the kitchen is closed.

Whether it’s a bar menu, snacks in the gaming room, or a concise menu tailored to your sporting or leisure venue, food keeps customers spending for longer.

We’ve created an eBook that will guide you step-by-step on how to expand your food offer quickly and effectively, while maximising profits and keeping customers coming back for more.

Ebook #2

What You’ll Learn

Chapter 1: Key benefits of expanding your food offer
Discover how adding a food menu can increase customer satisfaction, drive sales, and set your venue apart.

Chapter 2: How to expand your menu without a commercial kitchen
No kitchen? No problem. Learn creative solutions to serve food using minimal space and resources.

Chapter 3: Creating your menu
Design an enticing, streamlined menu that delights customers without overcomplicating your operations.

Chapter 4: Expanding your menu with compact equipment
Explore game-changing equipment that allows you to prepare quality food in small spaces.

Chapter 5: How to implement a successful food offer
Get practical tips and strategies to roll out your new menu seamlessly and make it a success.

Get your Ebook now

About The Author

Michael Brick is a Partner & General Manager at Meris Food Equipment. For over 20 years he has helped food-to-go businesses boost sales and profitability by introducing innovative food concepts. His passion lies in creating a holistic solution, focusing not just on the right equipment (like Perfect Fryers or Flexeserve displays) but also on perfecting the menu, packaging, and in-store processes for increased sales, basket value, and food traffic.

What Our Clients Say

We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature

“The benefits of the Flexeserve are as promised. We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature, preserving its freshness and increasing the variety of food items we offer, meeting peak mealtimes throughout the day.”

– Clinton & Tanya Loftus, IGA Busselton

We went from $600 to now $5,000 in food a week!

“If you’re not in hot food now, you are 5 years behind. Just go for it and dip your toe in, remember you don’t have to do everything all at once.

We went from $600 to now $5,000 in food a week!”

– John Blazely, Store Owner & Operator, Shell Service Station, Colac

We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature

“The benefits of the Flexeserve are as promised. We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature, preserving its freshness and increasing the variety of food items we offer, meeting peak mealtimes throughout the day.”

– Clinton & Tanya Loftus, IGA Busselton

Country Grocers & Liquor Ballan

Sales increased by a staggering 41%. With year-on-year sales up by 81%

Sales increased by a staggering 41%. With year-on-year sales up by 81%

“The results were almost immediate. Within 2 months, sales were up by 37%. In just six months, sales increased by a staggering 41%. With year-on-year sales up by 81%”.

– Ashlee Plucke, Store Manager, Country Grocers & Liquor Ballan

FoodWorks

“When we were looking to purchase a heated merchandiser for our chickens and hot food, we got a quote on the Flexeserve from Meris as well as an alternate unit from another supplier. The Flexeserve® was more expensive, so we went with the other unit. From day one of installing the other unit we had a myriad of issues.

After three months of this and an inability for anyone to be able to fix it, we re-approached Meris about the Flexeserve® unit, and they helped us out. The Flexeserve has done all the things they told us it would, and we have not had an issue. Clearly, you get what you pay for, and the Flexeserve® is worth it”

Shane Cantania - FoodWorks
Country Grocers & Liquor Ballan

“Our previous hot food display was too hot to touch and was melting the food packaging. The harsh heat was drying the food out, which was limiting shelf life and leading to more food wastage.

With Flexeserve, the results were almost immediate. Within 2 months, sales were up by 37%. In just six months, sales increased by a staggering 41%. With year-on-year sales up by 81%. ”

Ashlee Plucke, Store Manager - Country Grocers & Liquor Ballan

“The FlashGrill is so good.

Always such an even cook. Never have to worry about re-heating, it’s always at temp.

Super easy to clean and nothing ever sticks.

We cover the plate with 30 frozen burgers, cook them, then add another 30 straight away with no change in cooking time between the first lot and the second and get the same great result. It’s really impressive”

Katrina Sanderson, Food Operations Manager - Bowser Bean and Vantage Fuels

It enhances flavours by cooking at low temperatures.

“FlashGRILL completes any food. It enhances flavours by cooking at low temperatures. It can perfectly caramelise and grill the products. It is great for white meat and fish. It is very satisfying to cook different kinds of meats and ensuring clients can fully perceive the differences in tastes due to the specific flavour of each product being preserved.”

Chef Francesco di Maria, - LA FIORENTINA Ristorante-Pasticceria Roma - Italy

“Since I have had the possibility to cook at lower temperatures, meat does not stiffen or burn. It remains evenly cooked and intact, and enhances flavour. Thanks to FlashGRILL, which keeps the temperature even on the full cooking surface, I managed to optimise cooking in my work kitchen. I also use the CLOCHE every day. Thanks to it, I obtain great results with meat and fish, like tuna. I am extremely satisfied.”

Chef Diego Asara, - GINGER SAPORI E SALUTE Roma - RM
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