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Boost Sales with a Hot Food Display & Upsell Sides with Hot Chooks

19 October 2020

Last updated January 2026.

In 2024, takeaway food service revenue in Australia reached a 20-year high of $24.5 billion. This highlights an ongoing opportunity for supermarkets and grocery retailers to offer healthier, more affordable food-to-go meals for customers with busy lifestyles.

And one of the most popular food-to-go options? Hot chickens. By adding simple hot sides, retailers can boost sales and give customers a complete, ready-to-eat meal.

Maximise Convenience and Freshness with the Flexeserve® Hot Food Display

The Flexeserve® Zone is a revolutionary hot food display cabinet designed to maintain the quality of hot sides without compromising appearance or freshness, thus reducing food waste. With plug-and-play convenience, the Flexeserve® Zone allows operators to place hot food at the front of the store where visibility and accessibility drive impulse purchases.

Upselling Options with Your Food Displays

More Chicken

Upselling doesn’t have to mean changing your menu. Sometimes it’s simply offering more of what customers already love. Many business owners see success in adding hot items such as chicken wings or tenders alongside whole chickens. It’s an easy way to feed larger groups and cater to different preferences.

Hot Chips

Hot chips are always a customer favourite and one of the easiest sides to prepare and sell. Best of all, hot chips offer incredible margins of 70%+.

And there’s no need to install a kitchen. Our benchtop, ventless fryer, the Perfect Fry is safe, automated and produces a consistent, high-quality result every time.

The Flexeserve® Zone can then keep chips hot and crispy in a self-serve cabinet longer than other bain maries or serve-over cabinets, without unwanted condensation that leads to a disappointing, soggy chip.

Roasted Vegetables

Roasted potatoes, pumpkin, carrots and onions will maintain their crispy edges and tasty caramelisation in the Flexeserve® Zone hot food display, which can hold these products fresh for several hours.

Steamed Vegetables

For a healthier option, steamed vegetables such as peas, broccoli, and beans can be held in the Flexeserve® Zone. Many frozen vegetable products are also easy to prepare using a combi oven, making them a simple way to add nutritional variety to your hot food offer.

Rice & Pasta

Sides like rice or mac and cheese are the perfect accompaniment to roast chickens, with many supermarkets already stocking heat-and-serve versions of these dishes that can be preheated and held in a hot food display.

Gravy

Gravy remains a popular accompaniment, making it a simple and effective way to enhance the customer’s meal. You can buy pre-made gravy, or opt for individual serving-size retail packs that can be heated and sold hot or cold, and then displayed inside the display unit or in handy condiment baskets, also available from Flexeserve.

Hot Food Displays Drive Meal Solutions That Sell

Today’s customers expect more than just convenience. They want quality, variety, and freshness. A modern hot food display like the Flexeserve® Zone gives retailers the flexibility to meet those expectations while increasing revenue per transaction. From classic roast accompaniments to comfort sides, every food display is an opportunity to boost your bottom line.

Want to know more about setting up a high-performance hot food cabinet display? Contact Meris at 1800 265 771 or email [email protected] for expert advice.

About The Author

Michael Brick is a Partner & General Manager at Meris Food Equipment. For over 20 years he has helped food-to-go businesses boost sales and profitability by introducing innovative food concepts. His passion lies in creating a holistic solution, focusing not just on the right equipment (like Perfect Fryers or Flexeserve displays) but also on perfecting the menu, packaging, and in-store processes for increased sales, basket value, and food traffic.

What Our Clients Say

We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature

“The benefits of the Flexeserve are as promised. We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature, preserving its freshness and increasing the variety of food items we offer, meeting peak mealtimes throughout the day.”

– Clinton & Tanya Loftus, IGA Busselton

We went from $600 to now $5,000 in food a week!

“If you’re not in hot food now, you are 5 years behind. Just go for it and dip your toe in, remember you don’t have to do everything all at once.

We went from $600 to now $5,000 in food a week!”

– John Blazely, Store Owner & Operator, Shell Service Station, Colac

We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature

“The benefits of the Flexeserve are as promised. We have benefited greatly from the individual temperature-controlled shelves, allowing us to hold food at the perfect temperature, preserving its freshness and increasing the variety of food items we offer, meeting peak mealtimes throughout the day.”

– Clinton & Tanya Loftus, IGA Busselton

Country Grocers & Liquor Ballan

Sales increased by a staggering 41%. With year-on-year sales up by 81%

Sales increased by a staggering 41%. With year-on-year sales up by 81%

“The results were almost immediate. Within 2 months, sales were up by 37%. In just six months, sales increased by a staggering 41%. With year-on-year sales up by 81%”.

– Ashlee Plucke, Store Manager, Country Grocers & Liquor Ballan

FoodWorks

“When we were looking to purchase a heated merchandiser for our chickens and hot food, we got a quote on the Flexeserve from Meris as well as an alternate unit from another supplier. The Flexeserve® was more expensive, so we went with the other unit. From day one of installing the other unit we had a myriad of issues.

After three months of this and an inability for anyone to be able to fix it, we re-approached Meris about the Flexeserve® unit, and they helped us out. The Flexeserve has done all the things they told us it would, and we have not had an issue. Clearly, you get what you pay for, and the Flexeserve® is worth it”

Shane Cantania - FoodWorks
Country Grocers & Liquor Ballan

“Our previous hot food display was too hot to touch and was melting the food packaging. The harsh heat was drying the food out, which was limiting shelf life and leading to more food wastage.

With Flexeserve, the results were almost immediate. Within 2 months, sales were up by 37%. In just six months, sales increased by a staggering 41%. With year-on-year sales up by 81%. ”

Ashlee Plucke, Store Manager - Country Grocers & Liquor Ballan

“The FlashGrill is so good.

Always such an even cook. Never have to worry about re-heating, it’s always at temp.

Super easy to clean and nothing ever sticks.

We cover the plate with 30 frozen burgers, cook them, then add another 30 straight away with no change in cooking time between the first lot and the second and get the same great result. It’s really impressive”

Katrina Sanderson, Food Operations Manager - Bowser Bean and Vantage Fuels

It enhances flavours by cooking at low temperatures.

“FlashGRILL completes any food. It enhances flavours by cooking at low temperatures. It can perfectly caramelise and grill the products. It is great for white meat and fish. It is very satisfying to cook different kinds of meats and ensuring clients can fully perceive the differences in tastes due to the specific flavour of each product being preserved.”

Chef Francesco di Maria, - LA FIORENTINA Ristorante-Pasticceria Roma - Italy

“Since I have had the possibility to cook at lower temperatures, meat does not stiffen or burn. It remains evenly cooked and intact, and enhances flavour. Thanks to FlashGRILL, which keeps the temperature even on the full cooking surface, I managed to optimise cooking in my work kitchen. I also use the CLOCHE every day. Thanks to it, I obtain great results with meat and fish, like tuna. I am extremely satisfied.”

Chef Diego Asara, - GINGER SAPORI E SALUTE Roma - RM
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