Oct 18

Food-to-go is so hot right now

18 October 2020

You may have heard that food is the future of the petrol and convenience industry – but what does that mean for the average store operator? It means that you can experience meaningful sales growth by adding convenient meal options to your customer offering.

Did you know that ‘food on the go’ was the second-fastest-growing product category in the Australian petrol and convenience sector, delivering $659 million in sales during 2019? Also, 92% of ‘food on the go’ shoppers planned to buy the item they purchased, which just goes to show that food alone can drive sales.

The other great thing about food, particularly hot food, is that it helps you to grow sales in other categories like beverages, confectionery, groceries, and fuel. During 2019, when food-to-go was part of a purchase, the average basket size value was 15% higher than the average transaction across all sales.

If customers know they can get a good feed, they’re likely to combine their journey with refueling or picking up some extra groceries. And who buys a hot pie without a cold drink!?

Victorian based multi-site operator, Vantage Fuels has demonstrated the advantage of a strong focus on food during the COVID-19 pandemic. Vantage Fuels Managing Director Haydn Tierney explained, “an established food and coffee offer has enabled [our in store café] Bowser Bean to maintain the majority of its in store trade despite a significant decline in fuel sales due to COVID-19.”

If you thought food handling and preparation required space, skilled labour, and lots of complex processes and procedures, you’re wrong. With the right food products, packaging, and equipment it can be simple enough for your current store layout and staff to accommodate.

This is where Meris Food Equipment comes in. At Meris, we are all about helping petrol and convenience stores grow their sales via our clever food-to-go equipment solutions.

Our innovative range of food equipment is designed to produce and hold/display high-quality fast food without the need for expensive installation or skilled operation. This brings food-to-go within reach of businesses who had assumed it would be too much of a hassle.

We can also help businesses with existing food-to-go offerings to lower overheads by identifying food production processes that can be made more efficient. Or, we can help you grow sales by assisting you to expand and enhance your food-to-go offerings.

Meris Food Equipment is a solutions focussed equipment supplier. We not only work with our customers to develop the right equipment solution, we also assist with the design and placement of equipment installation, menu development, relationships with appropriate food and packaging suppliers, staff training, and ongoing support around measurement and improvement.

We provide great customer service, whether you are a single or multi-store operator, city-based, or in a remote regional location.

To learn more, check out our dedicated petrol & convenience page.

All statistics quoted in this article are sourced from Convenience Measures Australia, State of the Industry Report 2019, commissioned and published by the Australasian Association for Convenience Stores (AACS).

What our clients say

“The FlashGrill is so good. Always such an even cook. Never have to worry about re-heating, it’s always at temp. Super easy to clean and nothing ever sticks. We cover the plate with 30 frozen burgers, cook them, then add another 30 straight away with no change in cooking time between the first lot and the second and get the same great result. It’s really impressive” Katrina Sanderson, Food Operations Manager - Bowser Bean and Vantage Fuels

It enhances flavours by cooking at low temperatures.

"FlashGRILL completes any food. It enhances flavours by cooking at low temperatures. It can perfectly caramelise and grill the products. It is great for white meat and fish. It is very satisfying to cook different kinds of meats and ensuring clients can fully perceive the differences in tastes due to the specific flavour of each product being preserved."Chef Francesco di Maria, - LA FIORENTINA Ristorante-Pasticceria Roma - Italy
“Since I have had the possibility to cook at lower temperatures, meat does not stiffen or burn. It remains evenly cooked and intact, and enhances flavour. Thanks to FlashGRILL, which keeps the temperature even on the full cooking surface, I managed to optimise cooking in my work kitchen. I also use the CLOCHE every day. Thanks to it, I obtain great results with meat and fish, like tuna. I am extremely satisfied.”Chef Diego Asara, - GINGER SAPORI E SALUTE Roma - RM
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Operational costs down, profits up with Perfect Fry...

...Since installing the Perfect Fry, we’re saving $4,500 per week in labour costs by not having the kitchen open for as many hours.Craig Mitchell, Bar Manager - Buckingham Arms Hotel, Adelaide

Perfect fit for our stores - counter top and no smells...

Hot Chips are a universal product that appeal to multiple market segments in all seasons. The Perfect Fryer is perfect for the Wendy’s environment as it has a very small footprint and is able to be used in kiosks due to its in-built filtration system.” “We are looking forward to continued growth and development of the Wendy’s brand with an enhanced food offer”Wendies

Perfect Fryer go great and produce a consistently high quality product...

...We have expanded the range to offer three Perfect Fryers, two are used for chips and the third for other deep fried product.IGA

Five weeks in we are seeing daily food sales growth and are confident we are going to achieve our sales targets...

...The cooking equipment we selected is all automated for a consistent result every time and is safe and simple to use. It has provided us with the opportunity to introduce a diverse range of new food that is proving popular with our customers.Eddy - BP

Delivering a high standard of menu items across all our stores and locations...

...We were impressed with the quality of food the perfect fry producs, right from the trial cooking our chefs did, additionally, all staff members cooking will now be able to produce those results consistently.Mr Marshall - Degani
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The Perfect Fry is competitively priced and has really helped us to grow our food-based revenue...

...We use the Perfect Fry instead of a kitchen for the last 15 years. The machines are incredibly easy for any staff member to use, our roster of up to 26 bar staff utilise the machines on a daily basis. I highly recommend the Perfect Fry.Yohan Karunatileke, Venue Manager - The Welcome Stranger Hotel in Melbourne CBD
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