Nov 14

Trends: Fast Food Market in Australia

14 November 2023

Several key trends are now shaping the landscape of the fast food market in Australia. These trends, driven by changing consumer preferences and technological advancements, significantly impact the dynamics within the industry.

One of the most striking trends in recent years is the growing reliance on online delivery platforms. These platforms offer unparalleled convenience to consumers, allowing them to order their favourite fast food from the comfort of their homes. However, this convenience comes at a cost for fast-food operators. Many of these delivery platforms charge substantial commissions to restaurants, affecting their profitability. As a result, fast food businesses face the challenge of finding a balance between leveraging the reach of online delivery and managing its impact on their bottom line.

Another compelling trend within the fast food market in Australia is the increasing health consciousness among consumers. In today’s health-aware society, people are becoming more mindful of their dietary choices. This shift in consumer preferences significantly transforms the fast food and takeaway food services industry. Consumers are now seeking healthier options when dining out or ordering in. Fast food providers are overhauling their menus to incorporate more nutritious choices. Salads, grilled items, and plant-based alternatives are commonplace on fast food menus.

Moreover, the line between traditional fast food outlets and restaurants is becoming increasingly blurred. Restaurants are expanding their takeaway and fast food offerings, making them formidable competitors in the industry. Consumers who seek higher-quality and more diverse food options are now turning to restaurants, posing a significant challenge to traditional fast food providers. This intensified competition drives innovation and pushes fast-food operators to explore new avenues to stay competitive.

A notable shift in consumer preferences is the growing demand for premium and healthy fast food options. Consumers are willing to pay more for high-quality ingredients and nutritious choices. Fast food operators actively respond to this trend by introducing a range of healthier and premium menu items. These offerings cater to the evolving tastes of health-conscious consumers while contributing to revenue growth.

However, while online delivery platforms offer convenience and access to a broader customer base, they also present challenges for profitability. Many fast food operators are balancing leveraging online delivery’s benefits and managing the associated fees. Some businesses have even explored developing their in-house delivery capabilities to reduce reliance on third-party platforms.

In conclusion, the fast food and takeaway food industry is transforming by changing consumer preferences and technological advancements. Fast food operators must adapt and innovate to thrive in this evolving landscape. By offering healthier choices, embracing technology, and finding the right balance in online delivery partnerships, they can position themselves for success in a competitive market that continues to redefine what fast food means in the modern era.

What our clients say

“The FlashGrill is so good. Always such an even cook. Never have to worry about re-heating, it’s always at temp. Super easy to clean and nothing ever sticks. We cover the plate with 30 frozen burgers, cook them, then add another 30 straight away with no change in cooking time between the first lot and the second and get the same great result. It’s really impressive” Katrina Sanderson, Food Operations Manager - Bowser Bean and Vantage Fuels

It enhances flavours by cooking at low temperatures.

"FlashGRILL completes any food. It enhances flavours by cooking at low temperatures. It can perfectly caramelise and grill the products. It is great for white meat and fish. It is very satisfying to cook different kinds of meats and ensuring clients can fully perceive the differences in tastes due to the specific flavour of each product being preserved."Chef Francesco di Maria, - LA FIORENTINA Ristorante-Pasticceria Roma - Italy
“Since I have had the possibility to cook at lower temperatures, meat does not stiffen or burn. It remains evenly cooked and intact, and enhances flavour. Thanks to FlashGRILL, which keeps the temperature even on the full cooking surface, I managed to optimise cooking in my work kitchen. I also use the CLOCHE every day. Thanks to it, I obtain great results with meat and fish, like tuna. I am extremely satisfied.”Chef Diego Asara, - GINGER SAPORI E SALUTE Roma - RM
The Buckingham Arms Hotel Logo

Operational costs down, profits up with Perfect Fry...

...Since installing the Perfect Fry, we’re saving $4,500 per week in labour costs by not having the kitchen open for as many hours.Craig Mitchell, Bar Manager - Buckingham Arms Hotel, Adelaide

Perfect fit for our stores - counter top and no smells...

Hot Chips are a universal product that appeal to multiple market segments in all seasons. The Perfect Fryer is perfect for the Wendy’s environment as it has a very small footprint and is able to be used in kiosks due to its in-built filtration system.” “We are looking forward to continued growth and development of the Wendy’s brand with an enhanced food offer”Wendies

Perfect Fryer go great and produce a consistently high quality product...

...We have expanded the range to offer three Perfect Fryers, two are used for chips and the third for other deep fried product.IGA

Five weeks in we are seeing daily food sales growth and are confident we are going to achieve our sales targets...

...The cooking equipment we selected is all automated for a consistent result every time and is safe and simple to use. It has provided us with the opportunity to introduce a diverse range of new food that is proving popular with our customers.Eddy - BP

Delivering a high standard of menu items across all our stores and locations...

...We were impressed with the quality of food the perfect fry producs, right from the trial cooking our chefs did, additionally, all staff members cooking will now be able to produce those results consistently.Mr Marshall - Degani
Welcome Stranger Logo

The Perfect Fry is competitively priced and has really helped us to grow our food-based revenue...

...We use the Perfect Fry instead of a kitchen for the last 15 years. The machines are incredibly easy for any staff member to use, our roster of up to 26 bar staff utilise the machines on a daily basis. I highly recommend the Perfect Fry.Yohan Karunatileke, Venue Manager - The Welcome Stranger Hotel in Melbourne CBD
How can Meris help my business?