There was also an 85% increase in drive-thru traffic for independent venues.
The number of Aussies buying meals for the purpose of consuming them in their car are rising.
According to new data from The NPD Group, ‘auto-diners’ increased by 24% for chain-based operators, and noted a 19% increase in spend for the entire foodservice industry.
The market research company cited the “proliferation” of drive-thru fast-food chains contributing to the growth, along with government restrictions and “customer apprehension” to dining in during the pandemic. The use of drive-thru increased 39% overall in Q4 2020, NPD added.
Data also showed an 85% increase in drive-thru traffic for independent venues, signalling that these venues have adapted their businesses to take advantage of the added revenue stream.
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